What is the difference between: Pepsi, Coca-Cola, and RC Cola?

A good brand doesn’t have to take a lot of money, but it may take some time. After all, Marlboro wasn’t the United States number one cigarette in a day. The idea that most companies have in common is that they have created an image and kept with it. They have used the same look modified slightly overtime to infiltrate cultural aspects of society that have wide appeal.

Wikipedia defines a brand as “[…] a name or trademark connected with a product or producer.^[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”. Pepsi recently changed their logo and is now paying millions of dollars in advertising to reinforce it. So find something you like, that represents you and the clients you want and stick to it.

The great thing about this economy is that now there are people forced to be entrepreneurs. To go off and do what they do well and get paid to do it. A logo that fits you and your clients can make a difference between you and your competitor. Take for example a generic product verses a brand name. The generic item has the same old look, they have spent nothing on advertising, and you buy it because it’s cheap. When you have a brand name, you buy it because of its name. The name signifies luxury and status and is priced accordingly. You do have to have quality to back it up though. Consumers won’t buy an empty promise for long.