What is the difference between: Pepsi, Coca-Cola, and RC Cola? Read the rest of this entry »

There are many places a project can go awry between the screen and the printer. Find out how to fix some of these common issues.When I worked in the print industry a common theme among most of the clients was: “I want this to look like it does on my screen.” This sometimes is easier said than done. Why is this, and what can I do to fix it? Read the rest of this entry »

The most developed of all the human senses is sight. Color is what we recognize first about an object. In advertising color psychology is used to invoke a desired reaction from a consumer. As a designer it is my job to evaluate the clients market and merge that with their style and product. Read the rest of this entry »

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